Book DescriptionA strategic approach to setting up a website and successfully promoting a business and its products and services on the internet.
The
Internet Marketing Book is available from Amazon
Product DescriptionSeventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: define the type of website the particular business needs; understand what customers want from the website; analyse problems and defects in their existing website; select the correct keywords to target profitable customers; enable search engines to find the website quickly and rank it highly; make sure the website is easy to use and accessible to all; research competitors' websites; find the right web developers and communicate effectively with them; and, test the website thoroughly before it goes live.
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Kind regards,
Theresa